PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from trufflesla.com (the “Site”).

**Personal Information We Collect:**
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and details about your interactions with the Site. This collected information is referred to as “Device Information.”

We collect Device Information through various technologies:
- **Cookies:** Data files placed on your device that often include an anonymous unique identifier. Learn more about cookies and how to disable them [here](http://www.allaboutcookies.org).
- **Log Files:** Tracking actions on the Site, collecting data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- **Web Beacons, Tags, and Pixels:** Electronic files recording information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

**How We Use Your Personal Information:**
We use the Order Information to fulfill orders placed through the Site, including processing payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you
- Screen orders for potential risk or fraud
- Provide information or advertising about our products or services in line with your preferences

The Device Information is used to screen for potential risk and fraud, particularly your IP address. It also helps us improve and optimize the Site, generating analytics about customer browsing and interaction with the Site, and assessing the success of our marketing and advertising campaigns.

**Sharing Your Personal Information:**
We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For instance, we use Shopify to power our online store, and you can learn more about how Shopify handles your Personal Information [here](https://www.shopify.com/legal/privacy). We also use Google Analytics to understand how our customers use the Site, and you can learn more about how Google uses your Personal Information [here](https://www.google.com/intl/en/policies/privacy/).

Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.

**Behavioural Advertising:**
We use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. Learn more about how targeted advertising works [here](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You can opt out of targeted advertising using the links below:
- [Facebook](https://www.facebook.com/settings/?tab=ads)
- [Google](https://www.google.com/settings/ads/anonymous)
- [Bing](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

You can also opt out of some of these services by visiting the [Digital Advertising Alliance’s opt-out portal](http://optout.aboutads.info/).

**Do Not Track:**
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

**Your Rights:**
If you are a European resident, you have the right to access the personal information we hold about you and to request correction, updating, or deletion of your personal information. If you wish to exercise this right, please contact us through the information below.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts we might have with you or to pursue our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.

**Data Retention:**
When you place an order through the Site, we will maintain your Order Information for our records unless you request us to delete this information.

**Changes:**
We may update this privacy policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

**Text Marketing Terms and Conditions:**
Our text marketing platform is subject to the following terms and conditions. By opting in for our text marketing and notifications, you agree to these terms and conditions. By entering your phone number during checkout and initializing a purchase, subscribing via our form, or a keyword, you agree to receive text notifications (for your order, including abandoned cart reminders) and text marketing offers. Consent is not a condition for any purchase.

Your phone number, name, and purchase information will be shared with our SMS platform "SMSBump Inc," a European Union company based in Sofia, Bulgaria. This data will be used for sending targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator for delivery.

To unsubscribe from text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link provided in our messages. Alternative methods of opting out will not be considered reasonable means of opting out. Message and data rates may apply.

For questions, text "HELP" to the number you received messages from or contact us for more information. If you wish to opt out, follow the procedures provided.

**Contact Us:**
For more information about our privacy practices, questions, or to make a complaint, please contact us by email at truffleslafashion@gmail.com or by mail using the details below: